Wheyhey

Industry

Food

Service

Development & Design

Project Duration

1 month

Project Description

At Cartmade Ecommerce, we designed and developed Wheyhey's Shopify website, starting from Figma to create a seamless, visually appealing, and user-friendly platform. Our goal was to reflect Wheyhey's commitment to taste and nutrition, providing an engaging online experience that mirrors their out-whey-geous flavors.

Brand

Wheyhey is a UK-based brand offering healthy, high-protein snacks, including ice creams, yogurts, and ready meals. Their products emphasize wellness without sacrificing flavor.

Challenge

Previously dependent on third-party services like JustEat and UberEats for orders, Wheyhey needed a more streamlined, branded ordering process. The aim was to create an integrated Shopify checkout system to boost conversions and create a seamless, in-house experience.

Core Focuses

Streamlined Ordering:

Simplify the customer journey by moving all transactions to Wheyhey’s website using Shopify.

Mobile Optimization:

Ensure the checkout process works smoothly on mobile devices, given the high mobile traffic.

Brand Cohesion:

Align the new checkout experience with Wheyhey's strong brand identity to enhance customer trust and loyalty.

Operational Efficiency:

Reducing the dependency on external platforms for order fulfillment, thereby minimizing fees and simplifying operations.

Solution

Cartmade developed and customized a Shopify-based checkout system directly integrated into Wheyhey's website. We provided a fully branded shopping experience that smoothly transitions customers from browsing to purchasing. This shift allowed Wheyhey to take control of their sales process and build a more direct relationship with their customers. The integration was mobile-first, offering a fast, responsive experience regardless of device, ensuring higher conversion rates. We also implemented features such as cart abandonment recovery and payment gateway integrations for a seamless, secure checkout experience.

Result

Increased Sales: Moving from third-party platforms to an integrated Shopify checkout resulted in a 40% increase in direct orders within the first three months.

Reduced Fees: By cutting reliance on JustEat and UberEats, Wheyhey saved on service fees and gained full ownership of their customer data

Improved User Experience: The Shopify checkout flow improved site usability and allowed Wheyhey to provide personalized promotions and discounts.

Mobile Conversions: Mobile checkout conversions saw a notable rise, with optimized flows that cater to fast, on-the-go shopping experiences.

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